Tyson Foods Case Study #2: Transparency, marketing, and deceptive practices.This could include outright illegal actions, such as theft of intellectual property, fraud, and false accounting practices, butalso more subtle forms of dishonesty such as hiding internally known negative health or environmental impacts,manipulating political representatives, or interfering with the democratic process, journalism, or peer review in academia.OR You could look into the impact of your corporation’s contemporary and historical advertising. Researchmisrepresentations and manipulation, as well as the use of stereotypical images. Different industries will favor differentapproaches.____ 1000+ words or 4-5 pages per essay____ Complete, best effort to address every section of the prompt____ Meets ‘skilled’ college-level standards of composition (see Rubric in D2L)____ Uses best available sources in terms of credibility, accuracy, currency, and relevance (See guidelines in D2L)____ Essays are submitted according to guidelines below, formatting and bibliography consistent with MLA style.Required sections within Case StudiesI. Corporate record on issueProvide an overview of the corporation’s record on the issue, the major ethical challenges and opportunities that a readerevaluating the corporation should know. Highlight successes and failures. How does the corporation compare to others inthe same industry? What did you learn in your research that surprised you?II. Corporate responses to problems or dilemmasWhat solutions or responses has the corporation developed?III. Critics’ suggestions and demandsOverview the specific standards and practices that have been suggested by critics, such as researchers and journalists, publicinterest groups, and directly impacted parties, such as employees or local communities. These could be demands made tothe corporation or industry, the consumer, or to governmental offices and regulators for oversight or accountability.IV. EvaluationDid any of the solutions seem preferable to you (this is just to the best of your knowledge—it is fine if you don’t knowenough to say)? Be specific about what you know that informs your opinions.V. Reflection and remaining questionsHow difficult was it to learn about this issue? Why was it difficult (complexity, cover-ups, poor reporting)? How did youfind the best research? Name specific resources or describe search strategies. What are your remaining questions? What doyou need to learn to have a better understanding?
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