The paper itself should be no longer than 4 pages. Focus on the financial impacts of each option. Other areas that business cases can look into: Economic Structure or PESTEL, Five Forces Model, Driving Forces, Key success Factors, Current Strategy, SWOT, Financial Analysis, Strength Assessment. The appendix should be 10+ pages with charts and everything included. I included some extra literature I researched on the topic.PREPARATION OF WRITTEN CASESWritten case assignments are to be prepared on an individual basis unless group work isapproved. It is expected that the content of your written case reflects your thoughts andanalysis rather than the work of others. The nature of each written assignment is indicatedon the Schedule of Class Activities.The criteria for grading written case presentations include: 1. Evidence of ability to size-up the organization’s situation and to identify keyproblems/issues. 2. Use of appropriate analytical techniques, sound logic, and well-supportedarguments in evaluating the organization’s present condition and futureprospects.3. Evidence of ability to formulate realistic and workable recommendations foraction. 4. Thoroughness — both (a) scope and coverage, and (b) depth of analysis. 5. Evidence of ability to use good communication skills (including the use ofcharts, tables, graphs, and figures).6. Evidence of adequate preparation, pride of workmanship, and display ofprofessional attitude and approach.
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