1. Market Analysis – Based upon your research and using Porters Five Forces, evaluate the competitive strengths, weaknesses, opportunities and threats to the growth of local business and industry and the attraction of new business and industry in the State of Florida. (3-5 pages)
2. Strategic Positioning Analysis Based upon your research, detail your strategy for the State of Florida’s Unique Selling Points (of most value to its current and future viability). What strategies would you recommend to civic leaders in order to gain or maintain a sustainable competitive advantage in growing existing business and industry and attracting new businesses and industry to the State of Florida? (3-5 pages)
3. Executive Summary Write a one page Executive Summary of your Strategic Positioning Analysis. (1 page)
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