“Natural gas has been a godsend to this area. It has helpedfarmers see a return on all the hard work they have put into their land just tokeep it,” says Bev Romanetti, a Pennsylvania cattle farmer. “I have found thatRange Resources wants to beresponsible; they want to do the right things, they want to protect ourenvironment, and they want to do right by us,” remarks Albie Rinehart, a retired schoolteacherfrom Greene County, Pennsylvania. “I personally know alot of the people who work for Range Resources—it’s like dealing with yourneighbors,” states Buzz Meddings, a firefighter from Washington County,Pennsylvania. Citizens of rural Pennsylvania are the people most affected bynatural gas exploration in the eastern region of the UnitedStates. They are farmers, firefighters, teachers, single moms, restaurantowners, and volunteers. They are hardy. They are the salt of the earth. Moreimportant, they are the face of natural gas development in the Keystone State,and they provide the voices through which the Texasbased energy company RangeResources communicates its message of good corporate citizenship to the public.At the company’s public outreach site, MyRangeResources.com,everyday people offer video testimonials about the economic and social benefitsthat Range brings to local communities, whether in terms of jobs, newdevelopment, or concern for the natural environment. The site, which functionsas part of Range’s communications strategy, is an information clearinghouse forall things related to natural gas exploration. Since discovering thesecond-largest natural gas field in the world in 2004, Range has used opencommunication to build trust among the stakeholders most affected by thedevelopment of natural gas resources. Whilenatural gas is recognized as a clean energy solution to America’s energy needs,citizens still want to know that natural gas exploration is safe forcommunities and good for the environment. As explained at MyRangeResources.com,Range makes safety a central component of its natural gas production. Toextract methane from rock formations deep down in the Earth, engineers guide a5-inch-diameter drill straight down more than a mile and then turn ithorizontally to penetrate shale rock thousands of feet in all directions. Thishorizontal drilling method is a groundbreaking advancement that allows drillersto capture far more methane than the old vertical-only method, which requiresmany more wells to get a fraction of the output. Once Range’s drill arrives atits destination 6,500 feet below the Earth’s surface, electric charges producecracks in the rock from which methane gas escapes. To enlarge these fracturesfor maximum gas recovery, millions of gallons of water and sand are pumped tothe area under extreme pressure, expanding the cracks and freeing even more gasto flow back up to the well head at the surface. For environmental safety,Range houses its drill in a 24-inch-diameter casing comprised of five layers ofsteel and concrete, isolating the entire production process from contact withsurrounding land and water. In its desire to leave as small an environmentalfootprint as possible, Range has pioneered a way to recycle the millions ofgallons of water used in the drilling process. “One thing we’ve done from anenvironmental point of view is we now recycle 100 percent of our water in ourdevelopment areas in Pennsylvania. In fact, we’re recycling nearly all of ourfluid, which is a real breakthrough for the industry,” says Jeffrey Ventura,president and CEO of Range Resources. “Back when we began that process, a lotof people felt that it couldn’t be done, that it was physically impossible. Loand behold, not only did we do it successfully, but now we’re doing itlarge-scale.” Ventura, the leader credited with Range’s decision to explore theMarcellus Shale gas formation in Pennsylvania, says water recycling is a majorinnovation in natural gas production. “Just like the Marcellus Shale was a breakthrough,”Ventura says, “on the environmental side, water recyclingwas a real breakthrough.” To keep stakeholders informed about safety, Range hasalso led the industry in the disclosure of core production processes,especially the use of liquids for drilling and fracturing. “In the middle of2010, there was a lot of concern nationwide about what’s in frack fluid, andRange was the first company in the industry to sayexactly what’s in our frack fluid,” Ventura says. “We post it on our website and we supply it to the state for everyMarcellus Shale well that we’re drilling. It’s 99.9 percent water, and the 0.1percent are common everyday household chemicals.” Range’s open communicationwith the public has earned the respect of environmental groups as well as theU.S. Copyright 2016 Cengage Learning. All Rights Reserved. May notbe copied, scanned, or duplicated, in whole or in part. Due to electronicrights, some third party content may be suppressed from the eBook and/or eChapter(s).Editorial review has deemed that any suppressed content does not materiallyaffect the overall learning experience. Cengage Learning reserves the right toremove additional content at any time if subsequent rights restrictions requireit.657Leading 5Environmental Protection Agency (EPA), which in 2012announced that natural gas production was safe for drinking water at its testsite in Dimock Township, Pennsylvania. Consumers who want to keep informed onthe latest safety news can also visit RangeResponsibility.com, a newinformation hub for the company’s corporate social responsibility efforts. Thesite, which features an up-to-date Corporate Social Responsibility Report, ispart of the company’s goal to “be good stewards for shareholders while doingthe same thing for the environment and the communities where we live and work.”The online communications effort is bolstered by daily Twitter updates andmonthly videos posted on YouTube. Safety, open communication, and leadership—these are the qualities that have made Range Resources a vanguard of America’snatural gas boom and a pioneer of sustainable energy development. “I’m proud ofwhat our technical team has done on the environmental side and thecommunications side,” says Ventura of his company’s contribution to America’sclean energy future.3. How might Range’s leadership, communication, and valuesaffect employees’ organizational commitment? Explain.
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