Create a brief presentation for the class in which you: • Present a Blue Ocean idea (not one you make up – an existing product or service that you believe exemplifies a Blue Ocean Describe how this product/service fits the Blue Ocean model: – how does it create new demand? – how does it diverge from the competition/make it irrelevant? – how does it achieve value innovation, i.e., how does it create value for the company and the customer? – what is its unique focus? – does it have a memorable tagline? – Use visuals to support your presentation (PowerPoint preferred) Time – approximately 5 minutes
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